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Basic Branding guidelines

Looked After Child has undergone a rebrand to help promote consistency with its website and platform. any use of the company’s name or promotional material must follow the following guidelines: You could also read our Full documentation at Brand guidelines PDF

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Icon depicting an adult and child holding hands, cradled by a protective hand, symbolizing the trauma-informed support and care provided for children in care by Looked After Child Limited.

child-care-support-protection-icon

This icon visually represents the trauma-informed support and protective care Looked After Child Limited provides for vulnerable children and the professionals who serve them.

Stylized pink icon of a person waving, symbolizing welcome and support for children in care.

child-support-welcome-icon

This friendly icon embodies the welcoming and supportive approach of Looked After Child Limited towards children in care and the professionals dedicated to their well-being.

Icon of a cyan adult figure holding the hand of a magenta child figure, both standing on a supportive cyan wave, symbolizing professional guidance and trauma-informed care for children in care.

child-adult-support-care-icon

This icon represents the dedicated support and trauma-informed guidance provided to children in care by Looked After Child Limited.

Logo for Looked After Child Limited, featuring a white adult figure and a pink child figure holding hands, both supported by a white stylized hand, with the words 'LOOKED AFTER' in white and 'CHILD' in pink text on a light blue background.

looked-after-child-limited-logo

The official logo for Looked After Child Limited, symbolizing comprehensive support and care for children in the health and social care sector.

Icon of an adult and child holding hands, standing on a supportive hand, symbolizing professional care, protection, and trauma-informed guidance for children in care and vulnerable youth.

child-adult-care-support-icon

This icon beautifully represents the dedicated support and protective care provided to children in the health and social care sector.

Looked After Child Limited logo, featuring an adult and child icon on a supportive hand, symbolizing care and protection for children in the health and social care sector.

looked-after-child-limited-logo

This logo visually represents Looked After Child Limited’s commitment to safeguarding and supporting vulnerable children through expert guidance and resources.

Looked After Child Limited logo, featuring a light blue adult figure and a magenta child figure holding hands on a supportive light blue hand, next to the text 'LOOKED AFTER CHILD'.

looked-after-child-limited-logo

The official logo for Looked After Child Limited, symbolizing dedicated support and guidance for children in care and the professionals who serve them.

Looked After Child Limited logo, depicting an adult and child holding hands on a supportive hand, symbolizing comprehensive care and trauma-informed support for children in the health and social care sector.

looked-after-child-limited-official-logo

This logo visually embodies Looked After Child Limited’s dedication to safeguarding and supporting children in care through expert professional resources.

Some Extracts From Our Brand Book

Visual explanation of the Looked After Child Limited logomark, detailing how the 'Child Care' icon (representing an adult and child in a protective embrace) combines with the 'LOOKED AFTER CHILD' text to form the full, colored brand logo, symbolizing the organization's mission to support children in care within the health and social care sector.

looked-after-child-logo-metaphor-guidelines

Explore the foundational elements and symbolic meaning behind the Looked After Child Limited logomark, illustrating its commitment to child support.

A grid of nine examples demonstrating incorrect usage of the Looked After Child logo, each with a red strike-through. Examples include removing elements, blurring, changing colors, condensing, confining in a shape, using the wordmark alone, adding a drop shadow, using as a pattern, and rotating the logo, all labeled with 'Don't' instructions.

looked-after-child-logo-misuse-guidelines

Maintain the integrity and professional image of Looked After Child Limited by understanding and avoiding these common logo misuses.

Looked After Child Limited logo usage guidelines showing minimum size requirements for print and digital media. The logo, featuring an adult and child on a wave, is displayed with specified minimum widths: 46.67 mm / 2.8 in for print, 200 px for digital (larger versions), and 21.17 mm / 0.6 in for print, 60 px for digital (smaller versions).

looked-after-child-logo-minimum-size-guidelines

Ensure the Looked After Child Limited logo maintains its clarity and professional impact across all print and digital platforms by adhering to these minimum size guidelines.

Diagram illustrating the clear space guidelines for the 'Looked After Child' logo, which features an adult and child figure on a wave with the text 'LOOKED AFTER CHILD'. The diagram specifies a minimum clear space of X/3 around the logo, where X represents the logo's height, ensuring proper brand visibility and integrity.

looked-after-child-logo-clear-space-guidelines

Maintain the professional integrity and visibility of the ‘Looked After Child’ brand by strictly following these essential logo clear space guidelines.

Looked After Child logo usage guidelines showing minimum size requirements for print and digital media. The logo features an adult and child figure on a blue wave, with text 'LOOKED AFTER CHILD'. It details minimum widths: 46.67 mm / 2.8 in for print and 200 px for digital (large version), and 21.17 mm / 0.6 in for print and 60 px for digital (small version).

looked-after-child-logo-minimum-size-guidelines

Ensure consistent and professional brand representation across all platforms with these essential minimum size guidelines for the Looked After Child logo.

Looked After Child Limited logo usage guidelines displaying primary, secondary, logo mark, and white logo mark versions, featuring an adult and child figure on a supportive wave.

looked-after-child-logo-guidelines-versions

Explore the official logo variations for Looked After Child Limited, designed to maintain brand consistency across all professional communications.

The Looked After Child Limited logo, featuring a light blue adult and pink child figure on a supportive wave, with 'LOOKED AFTER CHILD' text, displayed on a design grid system to illustrate brand guidelines for professionals in child care.

looked-after-child-logo-grid-system-guidelines

Explore the precise geometric harmony and foundational design of the Looked After Child Limited logo, demonstrating its construction within a grid system.

Full Brand guidelines PDF

brand-book